Dr Noel (also known as El) has successfully completed her PhD in the Department of Sociology at the University of Cambridge, working under the supervision of Prof Jennifer Gabrys. Informed by her time in the tech industry, where she worked on the design side of digital products, she is interested in how different groups of people make sense of, collaborate with, or reappropriate new technological artefacts. Her doctoral project, ‘The Smart City in Motion,’ explored how food delivery apps bring together infrastructures, spaces, and movements, activating a particular kind of smartness in cities. The project focused on Baemin, the most used food delivery app in South Korea.
Before starting her PhD, Noel worked in management consulting in Seoul, data analytics consulting and technology in Seoul and London, and humanitarian aid in Nairobi and Garsen. She holds an MSc in Media, Communication and Development from the London School of Economics and a BA in Management from Peking University.
