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Sociology Research


Dr Zheng Liu holds a PhD and an MPhil in Sociology from the University of Cambridge. Previously, she studied Journalism and Communication at Tsinghua University. She is currently a Postdoctoral Research Associate at Jesus College, University of Cambridge, where she conducts interdisciplinary research on technology innovation, entrepreneurship, and the digital economy. 

She is also a Research Fellow in the Department of Sociology and Junior Research Fellow in the Institute of Advanced Studies in Humanities and Social Sciences at the University of Macau, an Associate of the Cambridge Digital Humanities, and member of the Sino-UK Innovation Strategy and Policy Research Network. Dr Liu has provided consultancy services for a range of companies in Europe and East Asia. She specialises in digital innovation strategies, new trends in the digital economy, technology and trust, and digitisation in the book industry.

Research Interests

- Technology innovation and entrepreneurship
- Start-ups and venture capital investing practices and theory
- The digital economy
- The political economy of artificial intelligence
- The digital transformation of the cultural and creative industries
- Independent bookselling
- Digital research methods


University of Cambridge (2015-2019):
SOC2 Social Theory
SOC7 Media, Culture and Society
MPhil Sociology (Media and Culture Pathway)

Key Publications - Journal Articles

Liu, Z. (forthcoming) Sociological Perspectives on Artificial Intelligence: A Typological Reading. Sociology Compass.

Williamson, P. J. & Liu, Z. (forthcoming) Learning from China’s Digital Innovators. Ivey Business Journal.

Liu, Z. (2020) Between Business and Morality: Cultural Politics in Independent Bookshops in China. Journal of Cultural Economy, 13(4): 461–474.

Liu, Z. (2018) A World of Division and Interdependence: A Sociological Interpretation of the Book Publishing Field in China. Logos, 29(1): 7–17. [lead article]

Liu, Z. (2018) Whither the Book Retailing Industry in China: A Historical Reflection. Publishing Research Quarterly, 34(1): 133–146.

Job Title:
Research Associate, Jesus College
Contact Information: