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Sociology Research


 Dr Zheng Liu is a Lecturer in Innovation Management at the University of Bristol ( and a Senior Research Associate at Jesus College Cambridge. A Cambridge-trained cultural and economic sociologist, Dr Liu researches business innovation,
technological, especially digital, innovation (e.g. AI), digital transformation and the digital economy by examining how these processes are shaped by social and cultural factors and mechanisms. Previously Dr Liu has held research fellowships at the University of Macau and was a visiting scholar at her alma mater Tsinghua Univeristy.

Research Interests

Empirical and theoretical research on innovation, digital technology, digital transformation and the digital economy from a sociological perspective


University of Cambridge (2015-2019):
SOC2 Social Theory
SOC7 Media, Culture and Society
MPhil Sociology (Media and Culture Pathway)

Key Publications - Journal Articles

Liu, Z (2021) Sociological Perspectives on Artificial Intelligence: A Typological Reading. Sociology Compass. [Featured in Montreal AI Ethics Institute website, winner of Wiley Top Cited Articles 2021-22]

Williamson, P J & Liu, Z (2021) Why It’s Time to Think about Copying Chinese Innovators. Ivey Business Journal. [Featured in Business WeeklyCambridge IndependentCJBS Brain Food]

Liu, Z (2020) Between Business and Morality: Cultural Politics in Independent Bookshops in China. Journal of Cultural Economy, 13(4): 461–474


Liu, Z (2018) Whither the Book Retailing Industry in China: A Historical Reflection. Publishing Research Quarterly, 34(1): 133–146.

Job Title:
Senior Research Associate, Jesus College
Contact Information: